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For over 40 years B/A Products has designed and developed products that went on to become industry standard for OEM’s and end-users of the Towing, Vehicle Recovery, Fire Rescue, Auto Transport, Industrial, Agricultural industries and more.
What began in a Hollywood, Florida storefront in 1978 started out as a simple idea; to build safe quality products. Mel and Enid Berman started by building chain assemblies, punching rubber sling straps and a few other basic products by hand in their small Hollywood, Florida garage. As demand and customer requests grew, items like cables, air tanks, switch panels, tow slings and door tools were added to the product line.
A 1984 move to Maryland brought more space and a more centralized location, allowing better transit times to the growing list of nationwide distributors. Former President and Mel’s daughter, Lori Kauffman as well as future son in law Fritz Dahlin, joined the business in 1984 bringing fresh ideas and new products. B/A became an innovator in new safe practices as well as new and improved parts and accessories. In 1997, B/A designed and patented the popular 8-Point Tie-Down, which went on to become a standard for the Towing Industry. Lori’s husband Chip joined the company in 1998 and has led the diversification into areas beyond the towing and recovery market. Mel passed away in 2015 leaving his legacy with his children and the rest of his B/A family. Mel was later inducted into the Towing and Recovery Hall of fame for his contribution to safety and innovation in the towing industry. The B/A team is dedicated to building on Mel’s legacy of quality and safety for the automotive industries.
THE STORY BEHIND B/A
B/A directly maintains the quality control of each product through a dynamic testing process. This process determines the quality of the product you will be using and it goes without saying that the quality of the product you are using will determine your level of safety or risk in the field.
See more about safety in our Specs and Usage section.
The B/A Approach
We find that centering solutions around intuitive habits and behaviors often helps us complete the job faster and with more ease. Rather than asking our users to conform to a new design, B/A collaborates with the men and women who rely on our products every day in the field to find the best solution for the task at hand. Integrating this knowledge into the beginning of the design process allows us to get the solution right the first time.
Check out the Balldog Plus™, a recent product created through end-user collaboration.
Move Over Video
When B/A’s Executive VP was first approached with the idea for creating this video, his response was: “If this can help one person move over one time and it saves one life, it was worth it.”
Watch the video